A few things about digital marketing every entrepreneur must know

Whenever someone talks about digital marketing the topic generally gets drifted towards businesses and how a business can use the power of digital marketing to get better sales.

But in this article I’d love to talk about another important aspect of using digital marketing as an entrepreneur. And that aspect is to use it for your personal branding.

In today’s competitive world, we must remember — it is your personal brand that differentiates you from others. So, you need to use the power of digital marketing to stand out in the crowd. Let us take a look at how you can use the power of digital marketing for the same -

1. Marketing yourself is as important as marketing your brand

As important it is for your business to have its presence felt in the market, it is equally important to let people know about you. A strong presence on the internet can be a great plus point during the launch of your brand/product/service.

I read this one post by some guy online who was a digital marketer about building online presence. I’d like to share the strategy with you guys here. What he did was he created a strong online presence online using social media, and his writing/blogging skills. By the time he was ready to launch his startup, he had a huge audience already.

These people already knew the person, so the chances of them trying his service/product at least once were already high than any of his competitors. You get the point?

2. Digital marketing is not PR

But one important thing to remember here is that digital marketing is not really PR. There is a great difference between the two. While PR is more about spreading positive words about the person, digital marketing is to let people know about your beliefs thoughts. In simpler words it’s more of story telling — the story about you.

Today’s people are too smart to get influenced by those hardcore marketing gimmicks stating — I’m the best and I’m the greatest. People will automatically connect with you if they can relate with your thoughts and the cause you are working for. You don’t have to be fake.

Just be you, and there will be millions of people with similar thoughts and interests! (waiting to be part of your network. You have to just hit the right trigger)

3. Social networking is an investment that pays BIG

The biggest strength of an entrepreneur is the ability to make smart investments. And trust me when I say that investing time on social media and social networking can prove to be the best investment you will ever make on yourself. There are two reasons for it.

Firstly it gives you an opportunity to showcase your mettle, your thoughts and your skill to people. Secondly, it gives you an opportunity to connect with influencers, common people and everyone alike. You can use the feedback of people to improve your skillset. You can ask for advice from influencers to help you get started with your entrepreneurial venture or improve what you are doing (in case you have already started).

There is a whole new world waiting for you to learn from, but only if you can use the power of online marketing in the rightful manner.

4. Sharing is caring, even on social media

Like the name itself self says — social media (which is the most important aspect of digital marketing). When using social media, you don’t have to focus on just creating interesting content. It is also equally important to share whatever you think is going to be an interesting thing for your niche.

For instance, if you find a great article or some groundbreaking research about something you must share it with people in your network. At the same time, you must also keep sharing recent updates about what you are doing. Let people know that you are actively working on something. Engage in conversations with them, ask for their feedback, reply to their comments and tell them that you are listening.

People love when someone pays heed to what they are saying. And as an entrepreneur it is always a great thing to have loyal audience — which you can easily achieve by being active on social media and digital marketing channels.

5. Digital Marketing is no ROCKET SCIENCE (BONUS POINT)

A little secret I’d like to share here (to get 100% success with your digital marketing endeavors) — You don’t have to be a rocket scientist to be good at Digital Marketing!

The secret recipe to becoming successful is that there is no secret recipe. You just have to be good with people. In today’s world you ought to look at digital marketing as a community center or more of a social club of the old times where people used to go and socialize. The only difference is that internet has brought the world closer, giving you the superpower to connect with like minded people from the world over.

By investing time and effort on digital marketing, you can eventually have a strong presence within the social community. And it can be the first important step to your entrepreneurial aspirations.

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Vartika Kashyap currently runs the marketing team at ProofHub — a project management software for teams of all sizes. She is a seasoned marketing professional who is an expert in digital marketing and entrepreneurship. She’s been featured among LinkedIn’s Top Voices for the year 2016. Connect with Vartika on LinkedIn, Medium and Twitter.

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Post originally published at LinkedIn.com

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