Welcome! I’m So Glad You’re Here
Recently, I was in a restaurant and was overwhelmed by how welcome I felt and how comfortable the staff made me feel.
I was probably one of over 100 visitors that day, but I really felt special.
Welcoming gives a sense of caring and pleasure.
Jean Vanier said it best:
“One of the marvelous things about community is that it enables us to welcome and help people in a way we couldn’t as individuals. When we pool our strength and share the work and responsibility, we can welcome many people, even those in deep distress, and perhaps help them find self-confidence and inner healing.”
Are you a blogger, marketer, or online store?
There’s one email you should always be sending — It’s welcome email. Period.
‘roll out the red carpet’ for your subscribers when they first sign up.
When your friend or some relatives knock on your door, you drop whatever you are doing as quickly as possible to get the door and warmly greet him/her — It makes them feel special.
Same goes here, don’t make your audience feel that they are just another contact in your email list.
Everyone wants to feel special and important.
“The deepest urge in human nature is the desire to be important.” ― John Dewey
A welcome email is a first friendly conversation between you & new subscriber.
It should be actionable and informative, which encourages new subscribers to engage with you.
How should a welcome email look like?
Say thank and welcome your new subscriber.
Deliver the incentives (which you offered in sign up form).
Introduce yourself (and what you stand for).
Tell people what content they should expect from you.
Take action. Brainstorm. And set a welcome email right now.
Call to Action!
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and Check out 101 Actionable Email Marketing Tips from Experts